Communication in Social Media

Ficha de unidade curricular - Ano letivo 2021/2022

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

• Organize and plan personal work.
• Schedule the action steps taking into account the resources and time available.
• Intervenes in an efficient and organized manner.
• Works autonomously.
• Self-regulates your performance dealing with uncertainty.

Syllabus

• Guiding principles for the internship;
• Attitudes and principles of insertion in unknown contexts;
• The roles and functions of the trainee;
• Nature of institutions;
• Guidance for reporting.

Demonstration of the syllabus coherence with the UC intended learning outcomes

This internship lasts 5 weeks full-time, with a pedagogy of
School work. The monitoring of the work during the internship, and for the
The discussion of the report is done on a mentoring basis.
Each student is expected to:
(A) is assiduous and punctual, (b) participates in the preparatory discussion of the internship, (c) is prepared to
(D) carry out the work programmed by the company;
The internship report.
The evaluation parameters are given to the entity providing the Internship and presented to the students in the
Preparatory sessions of the internship.
Elements of assessment:
A) Presence b) Attendance c) Realization of the Internship Report d) Presentation of the Internship Report e)
Qualitative evaluation of the External Coordinator; f) Examination - review of the reformulated Internship Report

Teaching methodologies

Assessment Type Distribution assessment with final exam Assessment Components.

Note: Although a work methodology based on the development of a communication strategy for the Semmais media group, based on autonomous working groups, guided by tutoring, has already been defined, it has been redirected with distance learning communication resources. Thus, practically all the planning initially planned was maintained, having been adjusted in the working methods and techniques.
Resources: EMAIL, WHATSAPP, ZOOM.

Assessment methodologies and evidences

Exhibition classes
Elaboration of an internship report
Examination (only for recasting the report presented to the jury)